Sunday, June 23, 2013

The Magic of an Anonymous Donor


This week marks a pretty important milestone for me, publication of my novel here in my own country on the 25th and an awesome combo book launch and fundraiser for the Alaska Red Cross's Disaster Relief fund for this spring's devastating floods in rural Alaska. I didn't really anticipate the possibility of anything more amazing happening this week --- why should I? --- and then I awake today to an email in my inbox notifying me of that an anonymous donor gave a $1000 to the campaign for Galena on CrowdRise!

Until today, I'd never really given too much thought about the magic of an anonymous donor and a donation. I often give this way myself, usually playing with the moniker, "Anony-moose," but never with that many zeroes! What strikes me about such a generous anonymous donation is that it leaves folks wondering just who did it. Who was so kind and caring they could give so much? And better yet is that once that name, "Anonymous" is placed the donor could be anyone and everyone. Such acts of are beyond heart-warming, they force us to reconsider what we do and why we do it. They make us look into the faces of complete strangers and ask ourselves, "Could it be her?" These acts also force  us to look in the mirror and wonder how we might be able to have such an impact as well.

I did not expect to wake up this morning with a totally different outlook on the week, moreover on the world. I want to thank Anonymous personally. I want hug him or her. Share my thoughts on such kindness. Say how grateful I am. Assure that the donation will help folks who are desperately in need in Galena and surrounding villages. So if you're reading this Anonymous --- quyana-cakneq, to you, Yup'ik for "Many thanks." Your generosity will be spread throughout this week and beyond by myself and others --- as I discover once again how The Raven's Gift gives not just to my readers, but also to myself as I learn more about the lengths real human beings will go to help one another.

Quyana,

Don
6/23/13

Friday, June 21, 2013

Flying High with Raven's Brew & Raven's Gift

Raven's Brew Logo of a Raven flying up out of a cup with a grizzly bear and another raven

I'm excited to announce a cool partnership with Raven's Brew Coffee! The kind folks there loved The Raven's Gift and will be providing some great door prizes at the book's launch on June 27th at Tap Root, in Anchorage.

Today we've got a giveaway on their Face Book page! Click your way there, like their page, and comment on the section where you see the cover of my novel and you'll have a chance to win a signed copy of The Raven's Gift! And while you're at it, try some of their delicious coffee!

Four more days until The Raven's Gift comes out in the US, and while I wait for that high, I'll be enjoying a cup of Raven's Brew!

Wednesday, June 19, 2013

Good News about the June 27th Launch!

The news just keeps getting better, friends!

I'm extremely excited to announce that we've not only got Fireside Books lined up to sell books and donate some of the proceeds to the Red Cross Alaska fund for the flood victims at the launch next week, but we'll also have a Red Cross representative on hand to speak briefly about the on-going efforts to help those impacted by the historic spring flooding on the Yukon and surrounding tributaries.

If you haven't read Kyle Hopkins incredible reporting for Anchorage Daily News on the flooding, please check out his stories here.

For those who can't attend the launch, but would still like to help the flood victims, I've joined a local team for some on-line fund-raising and will have some prizes announced soon for those who can donate!  You can check that out here! 

Tuesday, June 18, 2013

Party, Booklaunch, & Now a Fundraiser for Galena!




































John "Hannibal" Smith from the A-Team pretty much said it best with, "I love it when a plan comes together."  And the plan, my friends is shaping up nicely. Good fun will be had at Anchorage's Tap Root the June 27th launch of The Raven's Gift, but more importantly good will also be accomplished that evening.

As many of you know, this novel is about a horrific catastrophe striking rural Alaska --- and no one from the outside comes to help. Well --- we can't let that be the case in the real life tragedy that has struck the village of Galena, recently destroyed by an unprecedented flood.  The state and federal government's response has been slow, but outside organizations and surrounding villages are doing all they can to help. And now we can offer our help as well and have a good time for a good cause.

More info will be coming shortly about the fund-raising efforts, and the fun is already in place with great music acts by Bethel's Kevin Morgan, Homer's blue grass trio Burnt Down House, Steve Blanchett from Pamyua, and Anchorage's Jonathan Bower. Our MC for the evening will be the one and only Eskimo Bob.

The overly generous David Cheezem, owner of Fireside Books, will be donating a percent of the book sales from the launch to the fund for the people of Galena! So when you buy a copy at the launch you'll be helping Alaskans in need! 

This is a family event, so bring the kids and the grand parents. There will be plenty of door prizes, including some sweet swag from Raven's Brew Coffee!

Mark your calender -- June 27th, 6-9pm. Tap Root. Anchorage. If you can't make it, or live out of town, stay tuned. You may be able to join us streaming and/or help the folks in Galena with one of my giveaways and win some cool stuff online!

More info or RSVP here!  And if you're into it "Like" The Raven's Gift FB page while you're at it!

Thanks! 

Don
www.donrearden.com



Wednesday, June 12, 2013

Book Launch 101 --- A Kick Ass Planning Guide

I'm about to launch my debut novel The Raven's Gift in the US. It's a long story, that I'll tell somewhere else, but this will be my second time throwing a book party for the novel here in Alaska. Let's just say I was so happy when the novel came out in Canada a few years back that I threw a giant party to celebrate publication.  What I'm going to share with you here is what I did then, and what I am planning to do now, so that if you are so fortunate as to have a party of your own, you can hopefully get a few ideas and learn a little about what I did.

First let me tell you that the first party was successful.  What I mean by successful is this: when the party was over I'd sold all the books (over 100), people thanked me for the good time, and I had several press write-ups about the party within the week. I can't guarantee the same results for you if you follow the steps below, nor can I guarantee the same steps will work for me in a few weeks, but a little event planning and forethought will go a long ways; however, I can guarantee you one thing in today's publishing paradigm, the party is on you. Don't expect your publisher to foot the bill or plan your launch. Sure, if you name is Dan Brown or Grisham --- then maybe someone will do the work for you, but don't count on it.

Here's the plan:

  1. Write out what your idea scenario for the launch will be. What are you expecting or hoping for? What will be a successful event? What do you think a launch will do for your book sales? 
  2. Find a venue. Choose a place that fits your vision for a launch. Are you looking for a casual setting or something more raucous. Think outside the box. I held my first launch in a brewery pub that had a large theater. This killed two birds with one stone --- good beer and a performance area. This suited my vision for the launch. I was hoping for an eclectic mix of music and literary performances from my gifted Alaskan friends. (More on having gifted friends below.) Don't break the bank. Find a place that will benefit from your patronage. See if they'll donate space or give you a break on the usual rate. It doesn't hurt to ask. I didn't and later felt stupid for not doing so because I know the venue made a great deal of money from the bar, not to mention the appetizers I'd purchased for those in attendance. 
  3. Set a Date. This seems obvious, but also should be something you've thought out. The date needs to fit with your book's publication date, but should also work for your venue and your friends, family, and fans. Check local event calenders so that you're not competing with other cool events. Think about work schedules and holidays. Then set the date and get the date posted on those same local calendars. Most of those are free and often lead to publication in local papers.
  4. Talent. What is this? Talent? Yes. Ideally you are signing books. People want to see you and hear you, but they also want some face time with you. The best way to cover this is to have cool artists, remember those gifted friends I mentioned earlier? This is the time to call them and invite them to your event and ask if they'd sing a song or two, tell a joke, read a poem, or ride a unicycle around the stage. Seriously. The best thing I ever did for my launch was to make it enjoyable for the audience and for myself. I'm lucky that I do have talented friends. I had amazing poets read, like Joan Kane and Jeremy Pataky. I had a crazy gifted musicians play, guitarist and singer song-writer Kevin Morgan. I had the Blanchet brothers sing, both members of the world famous indigenous group Pamyua. And to tie it all together I had "Eskimo Bob" from Eskimo Bob Lives as the funny and at times painful roast-master MC the whole thing. While you don't need such a smorgasbord of talent, you should think of someone to at least MC besides yourself. The more time you can have others on stage, entertaining the more time you get to spend enjoying yourself, celebrating your special occasion really, and more importantly conversing with the people who will become a part of your marketing and publicity machine --- those friends, family, fans, journalists, and dignitaries you've invited. 
  5. Invite list and press release. Make your party public and free. Use social media to invite everyone you can. Send a press release to local media outlets. Invite politicians and anyone related thematically to your book. You've written a book about zombies? Make a special effort to invite zombies and those who hunt them. 
  6. Tie in or theme? Is there something clever and inexpensive you can do to make the party more memorable? For my first launch I purchased giant cans of fruit and a few cases of Spam as centerpieces on the tables. This fit with the survivalist theme of the novel and those cans served as hilarious and cheap door prizes. And let me tell you, people were damn excited to win a gallon can of pears! For my book launch in a few weeks I've managed to get some cool companies to sponsor the giveaways --- more on that in the coming days, but the tie-ins fit thematically with the novel and are killer.  Remember, people like free stuff and if you can do a few door prizes and offer some actual quality prizes to go with the fun or funny stuff more folks will leave happy and talking about your book. 
  7. Leave them wanting more. Plan for a fun event. Research what others have done and what has worked and have fun. If you have fun, the people who attend probably will to. Oddly this party really isn't about you or for you, or at least it shouldn't be. This isn't really even about you selling all the books you bring. The book launch is to do just that --- launch your book into the world. No single person ever launched a rocket-ship successfully, right? It takes a team. So too does launching a book. You need the help of friends and family. You need your community. Celebrate those people you love and who love you and let them share in your publication. If you have a good party you'll leave them wanting more, and perhaps, if you're lucky, you'll be planning a second launch like I am!
[More to come on Launch planning, including what I have in store for the US debut of The Raven's Gift and what not to do and/or lessons learned.]

Tuesday, June 11, 2013

T-Minus 14 Days...The Raven's Gift is coming...

The French Edition --- comes out June 13
In fourteen days my novel The Raven's Gift will finally be available in the United States. After a slight detour through Canada in 20122 with Penguin Canada, then a brief jaunt Down Under in Australia and then New Zealand with Text Publishing, and one final little touch down June 13th for some great dining and wine in France with Fleuve Noir --- then this little award-winning, world traveling suspense thriller will be available in the actual country the book and story originated.

Sure there were bootlegged copies, smuggled across international bordered by mules. Sure folks were sneaking over to Canada for hockey and poutine and uploading the book on their Kindles ---but finally, the fine citizenry of this great country will be able to enjoy the story legally and without fear of the library police!

Stay tuned for the next couple weeks as I roll out some incredible giveaways and fun. And be sure to join us for the celebration on June 27th in Anchorage if you're in town at the Tap Root for the launch. More on that later, too!
 

Friday, May 3, 2013

My Poem-A-Day Challenge for April (and Beyond)

[This blogpost first appeared on the 49 Writers Blog on May 2, 2013]

When the cruelest month rolls around each year I step out from my office at UAA and throw the poetic gauntlet down the hall to my buddy and colleague, Professor Shannon Gramse.  Shannon is a cross-country skier extraordinaire, gifted teacher, and Co-Editor of the journal Ice-Floe. He is also a poet. My bold challenge to him has always been for each of us to write a poem a day for April, National Poetry month. At the end of the challenge the loser --- yours truly ---buys lunch and we go over the best poems of the batch and discuss them.


Here's where I admit to you my darkest secret. Please don't tell him. I'm actually the winner. Not only do I get the practice of penning several dozen poems, but I get to an inside glimpse at some real poetry. The work of someone who studies poetry, thinks poetry, and is both a student and master of the craft. Me? I'm actually not a poet. I'm also not a novelist. Or a memoirist. Or screenwriter. Or short story-ist. Growing up where I did in southwestern Alaska, no one told me I needed to pick one mode and master it. So I didn't. I went with a duct tape approach to writing and found myself and my writing adhering to a little of this and that. For me the character, stories, or ideas find the form themselves. Still, each April slips like melting dogshit beneath the Xtratuf and I am drawn to poetry, and secretly hope I can talk Shannon into sharing a month's worth of work with me. 
This year something struck me, perhaps the fall and subsequent head trauma after slipping on said dog-doo, and I decided I would not only write a poem every day for the entire month, but I would share them. Not just share them with my pal Shannon or maybe my mom, but the world (or at least the on-line world, the rather small world who frequents blogs and/or actually reads web published poetry.).  At best, a few people would read the poems, right? At worst, I'd only write a couple and fail publicly, or worse yet people would actually read the poems and then know that stuff I say about me not being a poet is true.

Do I dare? Do I dare? I asked myself, throwing Prufrock out with the tea and coffeespoons. 
I dared.
The results were not at all what I expected, nor would I anticipate the responses from readers around the world.

ONE POEM A DAY
Each day I wrote a poem and posted it to my blog, usually accompanying the poem with some sort of photo. The poems were inspired by my day to day life. Thoughts during the day. Experiences with my son. Breaking news. Concerns about humanity. The brilliance happening in Juneau during the legislative session. You know. What ever struck me. What ever form found its way on the page. There was simply no method to my madness. I often wrote them on my iPhone while putting my son down for a nap, singing ABC's at the same time.  Later I might read the poem aloud to my dogs/son/moose in window, edit on the fly, and share via social media. Facebook. Twitter. Google Plus. (I know, I know, that's ridiculous, but as an author with my first novel finally being published in the US this June, after a few years and few countries preceding the US pub date, I leave no social media form un-liked.)
THE RESPONSE
Naturally friends and family were supportive. Some laughed. Some cried. Many many Facebook likes were liked. Some begin to share the poems with their friends. Those responses fueled me. People began to expect a poem by mid-morning. I'd get requests or funny comments saying, "You're late! Where is my poem?" Things like that. 
Then a few teachers asked if they could reprint the poems and share them with their class. KYUK, the public radio station in Bethel where I grew up, took my poem "Seal Oil Salesman" and read it to goofy circus music. [Click to listen here.] News outlets shared several of the poems. People sent countless private messages of thanks. In one month's time I had over ten thousand hits to my little infrequent and poorly designed blog.
WINNING
I share all of this not to bolster my already fragile ego. No. I'm sure that will be shattered when I sit down again with the real poet, Shannon Gramse, and read his beautiful poems. I share this with you to toss the poetic gauntlet your direction, and perhaps I won't even limit it to poetry. Let's open the challenge to all forms. Write I say. Write and share some of your work with your friends and the world. You don't have to hoard all your words for some future publication (or in my case save them to submit to journals for rejection). Instead hit "share" and people will "like" them.
Don Rearden is not a poet, or a novelist; in fact, he didn't even write this. He's testing out a new APP that picks up his brain waves, sorts all three of them, and publishes blog posts while writing poems, novels, screenplays, and book publicity. His debut novel comes out again, the forth time, this June with Penguin US.